Why engagement is important?

In order an organization to be successful nowadays, it is not enough to sell products or offer services on attractive price. It must generate confidence and loyalty in its customers, to maintain its brand and to be ready for changes when the business environment requires. All these might happen only with the help of the human capital in organization and employees attitude.

In management practices, engagement is validated as a reason and metric for business success and economic growth. Engaged employees are committed to the company on emotional and rational levels and many researches said that with that commitment they contribute more in achieving company business goals. They recognize company goals as their own, and that’s why that work with eagerness and strive for results. They feel and are successful. The bottom line for companies, which work systematically to increase engagement levels of their employees, is better business results and are more successfully, as well.


Companies with higher levels of engagement distinguish from the rest with:

  • 32% higher scores in individual performance evaluation;
  • 50% lower turnover rate;
  • 12 % higher retention level in new hires;
  • 20% increase in annual profit ( profitability);
  • 15% higher levels of customer satisfaction